Selligent (Marigold Engage)

Datafly Signal delivers events to Selligent by Marigold (Marigold Engage) server-to-server using the Signals API. Each event becomes a signal in the Signals & Moments platform, where it can trigger Interactive Moments, journeys, and real-time personalisation — without a client-side tag.

Prerequisites

Before configuring Selligent in Signal, you need:

• A Selligent by Marigold (Marigold Engage) account with Interactive Moments enabled.
• A Signals API key and secret.
• Your Selligent instance base URL (Selligent is multi-instance, so this is specific to your account).

Step 1: Find your instance base URL

Your Selligent instance runs on a geographic or per-customer host (for example https://customername.module.slgnt.eu). Find the exact base URL in your Selligent admin configuration. You will use it as the signals_host value (no trailing slash).

Step 2: Create an audience configuration and generate keys

1. In an Interactive Moments account, create an audience configuration.
2. A Signals API key and secret are generated automatically for that configuration.
3. The key is disabled by default — click Enable so it can authenticate API calls.

Configure in Signal

Configuration Fields

Management UI Setup

1. Go to Integrations > Add Integration > Selligent (Marigold Engage).
2. Choose a variant:
   • Default — lifecycle and engagement signals (page, sign-up, login, product view, cart, purchase).
   • Retail — full e-commerce funnel (product views, cart add/remove, checkout, purchase).
3. Enter your signals_host, api_key, and api_secret.
4. (Optional) Set id_type to external if you identify profiles by your own customer id instead of email.
5. Select consent categories (typically marketing).
6. Click Save.

API Endpoint

POST https://{signals_host}/signals/v1/signals
X-Api-Key: {api_key}:{api_secret}
Content-Type: application/json

Each request delivers a single signal as a JSON object.

Identity Signals

Selligent matches each signal to a profile using the idType and value fields:

Signal also forwards supporting attributes inside the signal data object — external_id (your user id), anonymous_id (Signal’s stable pseudonymous id), and marketing_consent.

How to identify a profile

Call datafly.identify() when a user logs in, registers, or submits a form so the signal can be matched to a contact:

datafly.identify("user-123", {
  email: "jane.doe@example.com"
});

Event Mapping

Default preset

A Retail preset adds cart removal and checkout signals. To customise, edit the integration’s Field Mappings in the Management UI.

Example: Purchase signal

Datafly.js call:

datafly.identify("user-123", { email: "jane.doe@example.com" });
 
datafly.track("Order Completed", {
  order_id: "ORD-001",
  revenue: 129.99,
  currency: "USD",
  products: [
    { product_id: "SKU-A", name: "Widget", price: 49.99, quantity: 2 },
    { product_id: "SKU-B", name: "Gadget", price: 30.01, quantity: 1 }
  ]
});

Signal sent by Datafly:

{
  "name": "purchase",
  "idType": "email",
  "value": "jane.doe@example.com",
  "data": {
    "email": "jane.doe@example.com",
    "external_id": "user-123",
    "anonymous_id": "a1b2c3d4e5f6",
    "marketing_consent": "true",
    "order_id": "ORD-001",
    "value": 129.99,
    "currency": "USD",
    "products": [
      { "product_id": "SKU-A", "name": "Widget", "price": 49.99, "quantity": 2 },
      { "product_id": "SKU-B", "name": "Gadget", "price": 30.01, "quantity": 1 }
    ]
  }
}

Testing Your Integration

Troubleshooting

Notes

• Selligent is multi-instance; there is no single global host. The base URL must be set per integration from your account’s admin configuration.
• Today the Signals API supports email and external profile identification, with phone, deviceId, appId, and marketing identification documented as becoming available — set id_type accordingly once available.