Skai
Datafly Signal reports conversions to Skai (formerly Kenshoo) server-to-server through the Infinity Tag tracking endpoint, credited to the Skai click that brought the visitor.
Prerequisites
Find your subdomain and profile token
Your Skai conversion tag loads from //<subdomain>.xg4ken.com/; the long value in its cid/id parameter is the profile token.
Keep k_clickid on ad URLs
Skai-managed ad URLs carry k_clickid=_kenshoo_clickid_. Signal needs that value to credit a conversion.
Configure in Signal
Configuration Fields
| Field | Required | Description |
|---|---|---|
subdomain | Yes | Your Skai (Kenshoo) tracking server prefix for *.xg4ken.com. This is the SERVER_ID / subdomain segment of your conversion endpoint, e.g. the 00 in https://00.xg4ken.com/trk/v1. Provided by your Skai account team. |
token | Yes | The Skai conversion-configuration token sent as the id parameter (the long alphanumeric value Skai applies to the cid/id parameter of the conversion tag). Found in your Skai conversion configuration. |
Management UI Setup
- Go to Integrations > Add Integration > Skai.
- Choose a preset: Default (
default), Retail (ecommerce), Lead Generation (lead_gen), Insurance (insurance), Travel (travel). - Fill in the fields above and click Save.
Request format
GET https://5237.xg4ken.com/trk/v1?id=KT-TOKEN-1&orderId=ORD-1001&promoCode=SAVE10&track=1&type=conv&val=259.99&valueCurrency=GBP
Cookie: kenshoo_id=kclk-123id (token), type (conversion type) and track=1 are always sent; val, valueCurrency, orderId and promoCode describe the conversion. The click ID travels in the kenshoo_id cookie. The conversion types (conv, lead, reg, refund) must exist in your Skai conversion configuration.
Event Mapping
| Signal event | Vendor event | Presets |
|---|---|---|
purchase | conv | Default, Retail, Insurance, Travel |
generate_lead | lead | Default, Lead Generation, Insurance |
refund | refund | Retail |
lead_submitted | lead | Lead Generation |
sign_up | reg | Lead Generation |
quote_completed | lead | Insurance |
booking_completed | conv | Travel |
Signal forwards properties the preset does not map unless the integration’s strict output contract is on. Turn on strict_output_contract for this integration so only the documented fields are sent.
Identity
Attribution is by the Skai click ID only. No personal data is sent. Events without a click ID are not sent. The collector captures the legacy kenshoo_click_id parameter today; capture of k_clickid is #1449.
Consent
Skai is an advertising destination and requires marketing consent by default.
Troubleshooting
| Problem | Solution |
|---|---|
| Conversions missing | The conversion type must match a type configured in Skai; the visitor must have a Skai click ID. |
Blueprint
The Skai blueprint version is 0.5.0. It was last reviewed against the vendor’s documentation on 2026-09-22.