Podscribe

Datafly Signal sends views, sign-ups, leads and purchases to Podscribe (verifi.podscribe.com/tag) server to server for podcast attribution.

How Podscribe matches

Podscribe matches a site visit to podcast listens by the visitor’s IP address and user agent, both sent on every event, with the SHA-256 of the email where known. Podscribe advises sending both the IPv4 and IPv6 address; Signal has the one address the request came from, so more conversions are modelled than with Podscribe’s own pixel.

Prerequisites

Find your advertiser ID

Copy the advertiser value from your Podscribe pixel, or ask adops@podscribe.com. After setup, ask Podscribe to verify the integration.

Configure in Signal

Configuration Fields

Field	Required	Description
`advertiser`	Yes	Your Podscribe advertiser ID (the advertiser value in your Podscribe pixel). Required on every event.
`api_key`	No	Not used: Podscribe’s server-to-server tag endpoint takes no credential. Kept for existing installs.

Management UI Setup

Go to Integrations > Add Integration > Podscribe.
Choose a preset: Default (default), Retail (ecommerce), Lead Generation (lead_gen), Insurance (insurance), B2B / SaaS (saas).
Fill in the fields above and click Save.

Request format

A purchase (every field is a query parameter; Podscribe does not accept POST):

GET https://verifi.podscribe.com/tag?action=purchase&advertiser=acme-shop&source=server&ip=203.0.113.9&user_agent=Mozilla%2F5.0+...&timestamp=1758500000&event_url=https%3A%2F%2Fshop.example.co.uk%2Fcheckout%2Fdone&referrer=https%3A%2F%2Fwww.example.com%2F&hashed_email=86e0b9e5...&order_number=ORD-1001&value=259.99&currency=GBP&discount_code=SAVE10&is_new_customer=1&product=Parka%2CGloves

Event Mapping

Signal event	Vendor event	Presets
`page`	`view`	Default, Retail, Lead Generation, Insurance, B2B / SaaS
`purchase`	`purchase`	Default, Retail, Insurance
`generate_lead`	`lead`	Default, Lead Generation
`sign_up`	`signup`	Default, Retail, Lead Generation, B2B / SaaS
`quote_completed`	`lead`	Insurance
`policy_purchased`	`purchase`	Insurance
`trial_started`	`signup`	B2B / SaaS
`subscription_started`	`purchase`	B2B / SaaS

Identity

hashed_email is the SHA-256 of the trimmed, lower-cased email; the raw address is never sent. App events have no page URL: they are sent without event_url and with idfa (iOS) or gaid (Android), as Podscribe’s own app postback template sends them. No name or phone number is sent.

Assign a consent category to the integration if your policy requires one for podcast ad measurement.

Blueprint

The Podscribe blueprint version is 0.5.1. It was last reviewed against the vendor’s documentation on 2026-09-23.