Admitad

Datafly Signal reports sales, registrations and leads to Admitad (Mitgo) as server-to-server postbacks, attributed by the admitad_uid click ID.

Prerequisites

Get your postback details

In your Admitad account, open Integration > Custom integration > Postback. Note the campaign code, the postback key, and the action code and rate (tariff) code of each target action.

Keep the admitad_uid parameter on landing URLs

Admitad appends admitad_uid to its links; the Datafly collector captures it.

Configure in Signal

Configuration Fields

FieldRequiredDescription
campaign_codeYesYour Admitad program/campaign identifier. Found in your Admitad account under Integration > Integration methods. Sent as campaign_code on every conversion request.
postback_keyYesThe private security key issued by Admitad at the integration stage. Authenticates the server-to-server postback. Found under Integration > Custom integration > Postback. Treat as a secret.
sale_action_codeYesThe target-action code for purchases (Order Completed). Found in Admitad account > Integration > Custom integration > Postback, in the Action column.
sale_tariff_codeYesThe rate/tariff code for purchases. Found in Admitad account > Integration > Custom integration > Postback, in the Rate column.
registration_action_codeNoThe target-action code for registrations (Signed Up). Leave blank if your program does not pay for registrations.
registration_tariff_codeNoThe rate/tariff code for registrations. Leave blank if not used.
lead_action_codeNoThe target-action code for leads (Lead Generated). Leave blank if your program does not pay for leads.
lead_tariff_codeNoThe rate/tariff code for leads. Leave blank if not used.

Management UI Setup

  1. Go to Integrations > Add Integration > Admitad.
  2. Choose a preset: Default (default), Retail (ecommerce), Lead Generation (lead_gen), Insurance (insurance), Travel (travel).
  3. Fill in the fields above and click Save.

Request format

A sale:

GET https://ad.admitad.com/tt?action_code=1&adm_method_name=sale&campaign_code=1a2b3c4d5e&client_id=crm-user-9&currency_code=GBP&order_id=ORD-1001&payment_type=sale&postback=1&postback_key=pKetl7uIt8GgZ3yDChh9y4cUKf5FblBS&price=259.99&promocode=SAVE10&response_type=json&tariff_code=1&uid=03b374fa9c2f34069e8df0bda61b8627

Leads and registrations send price=0 and payment_type=lead; a registration’s order ID is reg_<user ID>, as Admitad asks.

Event Mapping

Signal eventVendor eventPresets
purchasesaleDefault, Retail, Insurance, Travel
generate_leadleadDefault, Lead Generation, Insurance
sign_upregistrationDefault, Lead Generation
quote_completedleadInsurance
booking_completedsaleTravel

Identity

Attribution is by uid (the admitad_uid click ID); conversions without it are not sent. client_id is your user ID. No other personal data is sent.

Affiliate conversions are not gated on marketing consent by default: the network is in Signal’s attribution category, which the advertising consent default does not cover. Assign a consent category to the integration if your policy requires one. Admitad documents no consent parameter.

Troubleshooting

ProblemSolution
Leads or registrations not sentSet the lead or registration action code: without it those events are skipped.
Per-product ratesSignal sends one order-level postback; Admitad’s per-cart-line postbacks are planned.

Blueprint

The Admitad blueprint version is 0.6.0. It was last reviewed against the vendor’s documentation on 2026-09-23.

See also