Rockerbox
Datafly Signal sends conversions to Rockerbox’s real-time conversion webhook for multi-touch attribution: one conversion per request with the action, epoch-seconds timestamp, customer ID and SHA-256 hashed email and phone.
Prerequisites
Get your advertiser ID
Rockerbox issues the advertiser ID. Signal sends it as the advertiser parameter on webhooks.getrockerbox.com/webhook/data.
Keep the Rockerbox pixel
Rockerbox matches webhook conversions to the users its pixel identified, so keep the Rockerbox pixel and identify call on your site.
Configure in Signal
Configuration Fields
| Field | Required | Description |
|---|---|---|
advertiser_id | Yes | Your Rockerbox Advertiser ID, issued by your Rockerbox account manager. Sent as the advertiser query parameter on every conversion request. This is the only authentication on the Rockerbox conversion webhook. |
Management UI Setup
- Go to Integrations > Add Integration > Rockerbox.
- Choose a preset: Default (
default), Retail (ecommerce), Lead Generation (lead_gen), Insurance (insurance), Travel (travel), B2B / SaaS (saas). - Fill in the fields above and click Save.
Request format
A purchase:
POST https://webhooks.getrockerbox.com/webhook/data?advertiser=acme_shop
{"action":"purchase","coupon":"SAVE10","currency":"GBP","customer_id":"crm-user-9","email":"86e0b9e56c17cc4d12387e1949b85053fbe73bc3ce5a1188713a9d300cc6133d","order_id":"ORD-1001","phone":"9e1919ad78a34fd67a84bfbcf2fea14074065517bea32e92924771c3f92e5462","revenue":259.99,"timestamp":1758500000}Event Mapping
| Signal event | Vendor event | Presets |
|---|---|---|
purchase | purchase | Default, Retail, Insurance, Travel |
sign_up | signup | Default, Retail, Lead Generation, B2B / SaaS |
generate_lead | lead | Default, Lead Generation, Insurance, B2B / SaaS |
quote_completed | quote | Insurance |
booking_completed | purchase | Travel |
trial_started | trial | B2B / SaaS |
subscription_started | subscription | B2B / SaaS |
Identity
Rockerbox needs an email or a customer ID. Signal sends customer_id (your user ID) and the email and phone as SHA-256 hashes (email trimmed and lower-cased, phone in E.164 first), as Rockerbox recommends for all PII. Conversions with neither a user ID nor an email are not sent.
Consent
Rockerbox documents no consent parameter. Assign a consent category to the integration in Signal to gate delivery.
Troubleshooting
| Problem | Solution |
|---|---|
| Conversions not matched | Check the Rockerbox pixel identifies users with the same email or customer ID. |
| Unexpected conversion names | Each distinct action becomes a conversion in Rockerbox; the presets use purchase, signup, lead, quote, trial and subscription. |
Blueprint
The Rockerbox blueprint version is 0.5.0. It was last reviewed against the vendor’s documentation on 2026-09-23.