Voluum
Datafly Signal sends conversions to Voluum’s S2S postback on your tracking domain, matched to the originating click by the Voluum click ID (cid), with the payout, transaction ID and conversion type.
Prerequisites
Find your tracking domain
In Voluum, Settings > Domains, or the host of the prefilled postback URL. Enter the hostname only.
Pass the click ID
Voluum passes its click ID to your offer URL through the parameter you set (commonly cid). Store it on landing and send it on conversion events as properties.cid (collector capture: #1514).
Optional: custom conversions
To split conversion types, create custom conversions in Voluum for the et values purchase, signup and lead (case-sensitive). Without them the conversion is still recorded.
Configure in Signal
Configuration Fields
| Field | Required | Description |
|---|---|---|
tracking_domain | Yes | Your Voluum tracking domain (the host conversions are posted to). Find it in Voluum under Settings > Domains, or in the prefilled postback URL (e.g. yourcompany.voluumtrk.com, or your dedicated SSL domain). Enter the hostname only, without https:// and without a trailing slash or /postback. |
Management UI Setup
- Go to Integrations > Add Integration > Voluum.
- Choose a preset: Default (
default), Retail (ecommerce), Lead Generation (lead_gen), Travel (travel). - Fill in the fields above and click Save.
Request format
A purchase:
GET https://acme.voluumtrk.com/postback?cid=c384EFV6JHQODRN70575OK6UG5¤cy=GBP&et=purchase&payout=259.99&txid=ORD-1001Event Mapping
| Signal event | Vendor event | Presets |
|---|---|---|
purchase | purchase | Default, Retail, Travel |
sign_up | signup | Default, Retail, Lead Generation |
generate_lead | lead | Default, Lead Generation |
booking_completed | purchase | Travel |
Identity
The Voluum click ID is the only match key; conversions without it are not sent. No personal data is sent.
Consent
Voluum documents no consent parameter. Assign a consent category to the integration in Signal to gate delivery.
Troubleshooting
| Problem | Solution |
|---|---|
| Conversion not recorded | Check cid is the click ID Voluum issued; a duplicate click ID and txid pair is discarded. |
| 404 | The tracking domain is wrong or includes https:// or /postback. |
Blueprint
The Voluum blueprint version is 0.4.0. It was last reviewed against the vendor’s documentation on 2026-09-23.