Google Audience Segments (Customer Match)
Google Audience Segments adds identified users to a Google Ads Customer Match list.
⚠️
Cannot deliver. The integration targets the Google Ads API OfflineUserDataJob flow (googleads.googleapis.com), whose job ID has no source in Signal (#1284), on a sunset API version. Google now directs Customer Match to the Data Manager API, and the integration moves there in #1229 and #1270.
Configure in Signal
Configuration fields
| Field | Required | Description |
|---|---|---|
customer_id | Yes | Your Google Ads customer ID (with or without dashes). |
user_list_id | Yes | The Google Ads user list (audience) ID to add members to. |
access_token | Yes | A valid OAuth 2.0 access token with Google Ads API permissions for customer match operations. |
Management UI setup
- Go to Integrations > Add Integration > Google Audience Segments (Customer Match).
- Choose a preset: General (
general). - Fill in the fields above and click Save.
Event mapping
| Signal event | Vendor event | Presets |
|---|---|---|
identify | identify | General |
Events not listed are not sent (the presets drop unmapped events).
Identity
Identify events carry a SHA-256 of the normalised email, of the E.164 phone number, and of the first and last name. An identify event with no email or phone is not sent.
Vendor documentation
Google Audience Segments (Customer Match) (read 2026-09-22).