ActiveCampaign

Marketing automation and CRM platform combining email marketing, automation workflows, sales pipelines, and customer messaging.

Why route ActiveCampaign through Datafly Signal

• Profiles are updated from the server, not the browser. Events reach ActiveCampaign even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
• Presets for Retail and B2B / SaaS. The mapping starts from a working configuration for your vertical instead of a blank field map.
• One consent decision governs every destination. ActiveCampaign is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.

Prerequisites

Complete these steps in ActiveCampaign before configuring Signal.

Configuration

Event Tracking must be turned on under Website > Site Tracking.

Signal Setup

Quick Setup

1. Navigate to Integrations in the sidebar.
2. Open the Integration Library tab.
3. Find ActiveCampaign under the Marketing Automation category.
4. Click Install, and fill in the required fields with the credentials gathered above.
5. Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/activecampaign/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "ActiveCampaign",
    "variant": "default",
    "config": {
      "api_url": "https://your-account.api-us1.com",
      "api_key": "xxxxxxxxxxxxxxxxxxxx",
      "event_tracking_account_id": "12345",
      "event_tracking_key": "xxxxxxxxxxxxxxxxxxxx"
    },
    "delivery_mode": "server_side"
  }'

API endpoint

POST https://trackcmp.net/event

Allow egress to trackcmp.net from the network your delivery workers run on.

Event Mapping

Each event is a form POST to https://trackcmp.net/event with actid, key, event (at most 32 characters), visit ({"email": "..."}) and eventdata, a JSON string of the event’s key properties (currency upper-case, value a number).

Contact create and update through the v3 contacts API is not part of this integration.

Identity

ActiveCampaign matches an event to the contact by email, sent in plain text in visit because that is how Event Tracking identifies the contact. The address is trimmed and lower-cased; events without an email are not sent.

datafly.identify("user-123", { email: "jane@example.com" });

Consent

ActiveCampaign events should be sent under the marketing consent category. ActiveCampaign maintains list-level subscription opt-in records — Signal forwards the visitor’s CMP consent state on every event so automations can suppress non-consenting visitors.

Verify it’s working

1. After installing the integration, trigger a test event from your website.
2. In ActiveCampaign, navigate to Contacts and search for the test contact by email to verify the contact was created or updated.
3. Click into the contact and check the Activity stream for the custom events Signal delivered.
4. In Signal, check Live Events to confirm delivery with a 200 response status.

Troubleshooting

See also

• Klaviyo — email and SMS alternative
• HubSpot — CRM alternative
• Marketo — B2B marketing automation