Quora Ads
Datafly Signal sends conversions to the Quora Ads Conversion API server-to-server, attributed by the Quora click ID and deduplicated against the Quora pixel by event ID.
Why route Quora Ads through Datafly Signal
- Conversions survive ad blockers and tracking prevention. A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari’s ITP shortens the cookies it can set. Signal sends the conversion from your own server, so the conversions Quora optimises against are not filtered by the browser.
- Click identifiers are captured and replayed. Signal captures the click ID first-party when the visitor lands and attaches it to later conversions.
- One consent decision governs every destination. Quora is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
- No vendor tag on the page. Removing it removes its page weight and its independent access to your visitors.
Prerequisites
Generate a Conversion API token
In Quora Ads Manager open the Conversion API tab and click Generate Token. One token covers one ad account.
Find your ad account ID
Your numeric account ID is under Settings in Ads Manager.
Configure in Signal
Configuration Fields
| Field | Required | Description |
|---|---|---|
api_token | Yes | Generate this in the Conversion API tab of Quora Ads Manager (“Generate Token”). Sent as an Authorization: Bearer header. |
account_id | Yes | Your numeric Quora ad account ID (Ads Manager > Settings). Sent as the number account_id in the request body. |
Management UI Setup
- Go to Integrations > Add Integration > Quora Ads.
- Choose a preset: Default (
default), Retail (ecommerce), Lead Generation / B2B (lead_gen), SaaS (saas), Insurance (insurance). - Fill in the fields above and click Save.
Request format
POST https://api.quora.com/ads/v0/conversion
Authorization: Bearer <token>
{"account_id": 987654321,
"conversion": {"event_name": "Purchase", "event_id": "evt-1", "timestamp": 1758500000123000,
"value": 259.99, "click_id": "8f14e45f..."},
"user": {"email": "<SHA-256>", "ip": "203.0.113.9"},
"device": {"user_agent": "...", "language": "en-GB", "referer": "https://..."}}Event names must be one of Quora’s standard events (Generic, ViewContent, Search, AddToWishlist, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase, GenerateLead, CompleteRegistration, AppInstall).
Event Mapping
| Signal event | Vendor event | Presets |
|---|---|---|
page | Generic | Default, Retail, Lead Generation / B2B, SaaS, Insurance |
view_item | ViewContent | Default, Retail |
search | Search | Default, Retail |
add_to_wishlist | AddToWishlist | Default, Retail |
add_to_cart | AddToCart | Default, Retail |
begin_checkout | InitiateCheckout | Default, Retail |
add_payment_info | AddPaymentInfo | Default, Retail |
purchase | Purchase | Default, Retail, Insurance |
generate_lead | GenerateLead | Default, Lead Generation / B2B, SaaS, Insurance |
sign_up | CompleteRegistration | Default, Lead Generation / B2B, SaaS |
demo_requested | GenerateLead | Lead Generation / B2B, SaaS |
content_downloaded | GenerateLead | Lead Generation / B2B |
trial_started | CompleteRegistration | SaaS |
subscription_started | Purchase | SaaS |
get_quote | InitiateCheckout | Insurance |
quote_completed | GenerateLead | Insurance |
event_id is the Signal event ID; send the same ID from the Quora pixel to deduplicate.
Identity
Attribution is by the Quora click ID (qclid); a conversion without it is accepted but cannot be attributed. Email is sent only as a SHA-256 hash of the trimmed, lower-cased address; IP address, user agent, language, referrer and the visitor’s country are sent as Quora documents. Name, city, region and postcode are not sent: Quora only matches on them and documents no hashed form, and personal data a vendor only matches on is never sent in plain text (see Personal data by integration).
Consent
Quora Ads is an advertising destination and requires marketing consent by default.
Troubleshooting
| Problem | Solution |
|---|---|
401 Unauthorized | Regenerate the Conversion API token. |
| Conversions not attributed | The visitor has no qclid; Quora appends it only once a Conversion API token exists for the account. |
Blueprint
The Quora Ads blueprint version is 0.7.0. It was last reviewed against the vendor’s documentation on 2026-09-22.