Microsoft Ads CAPI

Send conversion events to Microsoft Advertising via the Conversions API for Bing, Edge, and Microsoft Audience Network campaign attribution and optimisation.

Configuration

Field	Type	Required	Description
`customer_id`	string	Yes	Your Microsoft Advertising customer ID. Found in the Microsoft Ads console under Account Settings.
`account_id`	string	Yes	Your Microsoft Advertising account ID. Found in the Microsoft Ads console under Account Settings.
`access_token`	secret	Yes	OAuth2 access token with Microsoft Ads API permissions. Generated via the Microsoft Identity Platform.
`uet_tag_id`	string	Yes	Your Universal Event Tracking (UET) tag ID. Found in Microsoft Ads under Tools > Conversion Tracking > UET Tags.

Quick Setup

Navigate to Integrations in the sidebar.
Open the Integration Library tab.
Find Microsoft Ads CAPI or filter by Advertising.
Click Install, select a variant if available, and fill in the required fields.
Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/microsoft_ads/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Microsoft Ads CAPI",
    "variant": "default",
    "config": {
      "customer_id": "123456789",
      "account_id": "987654321",
      "access_token": "eyJ0eXAiOi..."
    },
    "delivery_mode": "server_side"
  }'

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to the Microsoft Ads API. No client-side scripts are loaded for this integration.

Visit Microsoft Ads CAPI documentation for full API documentation and credential setup instructions.

Merkle MiQ (Xandr)