IntegrationsAdvertisingThe Trade Desk First-Party Advertiser Data

The Trade Desk First-Party Advertiser Data

Upload first-party CRM and audience data to The Trade Desk for identity resolution, audience building, and enhanced campaign targeting via UID2.

Configuration

FieldTypeRequiredDescription
advertiser_idstringYesYour TTD Advertiser ID. Found in The Trade Desk platform under Advertiser Settings.
secret_keysecretYesSecret key for authenticating first-party data uploads. Generated in The Trade Desk platform under Data > First-Party Data.

Quick Setup

  1. Navigate to Integrations in the sidebar.
  2. Open the Integration Library tab.
  3. Find The Trade Desk First-Party Advertiser Data or filter by Advertising.
  4. Click Install, select a variant if available, and fill in the required fields.
  5. Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/the_trade_desk_firstparty/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "The Trade Desk First-Party Advertiser Data",
    "variant": "default",
    "config": {
      "advertiser_id": "abcde12",
      "secret_key": "sk_ttd_abc123..."
    },
    "delivery_mode": "server_side"
  }'

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to The Trade Desk First-Party Data API. No client-side scripts are loaded for this integration.

Visit The Trade Desk First-Party Advertiser Data documentation for full API documentation and credential setup instructions.