Getting StartedOverview

Getting Started

Welcome to Datafly Signal. This guide walks you through the core concepts of the platform and takes you from a fresh installation to collecting and delivering events to your first vendor destination.

This guide assumes you already have Datafly Signal running. If you haven’t set up the platform yet, start with the Infrastructure Quick Start to get everything running locally in five minutes.

What You Will Learn

  • Core Concepts — Understand pipelines, integrations, blueprints, and how events flow through the platform.
  • Your First Pipeline — Create a pipeline, install an integration, and configure the JS collector on your site.
  • Adding Integrations — Add more vendor destinations to your pipeline and customise field mappings.
  • Going Live — Set up your production domain, verify events are flowing, and launch.

The Big Picture

Datafly Signal replaces all the third-party JavaScript tags on your website (Google Analytics, Meta Pixel, TikTok Pixel, etc.) with a single lightweight collector script. Events are sent to your own server endpoint and delivered server-to-server to each vendor’s API.

Your website                    Your server                      Vendor APIs
┌──────────┐   HTTP POST   ┌─────────────────┐   Server-to-   ┌──────────────┐
│ Datafly  │ ────────────► │ Datafly Signal  │ ──server────►  │ Google GA4   │
│ .js      │               │                 │                │ Meta CAPI    │
│ (one     │               │ Enrich, filter, │                │ TikTok       │
│  script) │               │ transform, map  │                │ BigQuery     │
└──────────┘               └─────────────────┘                │ ...130+ more │
                                                              └──────────────┘

This means:

  • Better data quality — server-side delivery isn’t blocked by ad blockers or browser restrictions
  • Longer cookie lifetimes — server-set first-party cookies aren’t limited by Safari ITP
  • Single data governance layer — consent, PII handling, and bot filtering applied once for all vendors
  • Faster page loads — one small script instead of dozens of vendor tags

Next Steps

If you’re new to the platform, start with Core Concepts to understand the key building blocks.

If you already understand the concepts and want to get hands-on, jump straight to Your First Pipeline.

IntroductionCore Concepts