Adjust

Send conversion and event data to Adjust for mobile attribution, campaign measurement, and fraud prevention.

⚠️

This integration is currently in beta. Configuration and behaviour may change.

Prerequisites

Complete these steps in the Adjust dashboard before configuring Signal.

Create an Adjust account

Create an app

Navigate to Campaign Lab > All Apps and click Add app. Enter your app name, platform, and store URL.

Find your app token

Open the app you just created and go to Settings > App Settings. Copy the App Token shown at the top of the page.

Create event tokens

Navigate to Settings > Events within your app. Click Create Event for each conversion type you want to track (e.g. purchase, registration, add to cart). Note each Event Token.

Get your S2S security secret

Go to Settings > App Settings > S2S Security and enable S2S verification. Copy or generate your S2S Secret. This authenticates server-to-server API calls and prevents spoofed events.

Choose your environment

Decide whether to send events to the sandbox (for testing) or production environment. You can change this in Signal at any time.

Configuration

Field	Type	Required	Description
`app_token`	string	Yes	Your Adjust app token from App Settings.
`event_token`	string	Yes	The event token for the specific conversion type you want to track.
`s2s_secret`	secret	Yes	The S2S security secret for authenticating server-side API calls.
`environment`	select	Yes	Target environment: `sandbox` for testing or `production` for live traffic.

Signal Setup

Quick Setup

Navigate to Integrations in the sidebar.
Open the Integration Library tab.
Find Adjust or filter by Attribution.
Click Install, select a variant if available, and fill in the required fields.
Click Install Integration to create the integration with a ready-to-use default blueprint.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/adjust/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Adjust",
    "variant": "default",
    "config": {
      "app_token": "abc123def456",
      "event_token": "ev1abc",
      "s2s_secret": "your_s2s_secret",
      "environment": "sandbox"
    },
    "delivery_mode": "server_side"
  }'

Event Mapping

Signal events are mapped to Adjust S2S events via your blueprint. Common mappings include:

Signal Event	Adjust Mapping	Notes
`purchase`	S2S event with revenue	Requires `event_token`, `revenue`, and `currency` fields
`add_to_cart`	S2S event	Map to a dedicated event token for cart actions
`sign_up`	S2S event	Map to a registration event token
`custom`	S2S event	Any custom event token you have defined in Adjust

Each Adjust event type requires its own event token. Create separate event tokens in Adjust for each conversion action, then map them in your blueprint.

Testing

Set the environment to sandbox in your integration configuration.
Send a test event through Signal (use the Test Event button in the integration detail page or fire a test from your site).
Open the Adjust Testing Console (under App Settings) and verify the event appears.
Check the Live Logs in Signal to confirm delivery status is 200 OK.
Once verified, switch environment to production for live traffic.

Troubleshooting

Symptom	Cause	Resolution
`401 Unauthorized`	Invalid or missing S2S secret	Verify `s2s_secret` matches the value in Adjust S2S Security settings.
`400 Bad Request`	Invalid app token or event token	Confirm `app_token` and `event_token` are correct and the event is active.
Events not appearing in Adjust	Wrong environment selected	Ensure `environment` matches where you are looking (sandbox vs production).
Duplicate events	Event sent more than once	Check your pipeline for duplicate triggers; Adjust deduplicates by device ID within a window.

Visit Adjust documentation for full API reference and credential setup instructions.

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