ShareASale

⚠️

Deprecated. ShareASale closed on 6 October 2025 and its programmes run on Awin. Use the Awin integration for new integrations. This integration is hidden from new installs; an integration already installed on it keeps its revision and keeps delivering. Nothing is removed.

Datafly Signal registers ShareASale sales and leads server-to-server on the sale.cfm tracking endpoint, crediting the affiliate through the sscid click reference or an exclusive coupon code.

⚠️

ShareASale closed on 6 October 2025 and its programmes now run on Awin, which says existing ShareASale tracking keeps working. For a new programme, use the Awin integration (#1263).

Prerequisites

Find your Merchant ID

Your numeric Merchant ID is shown in your ShareASale (Awin) merchant account.

Pass the sscid click reference

ShareASale affiliate links land with an sscid parameter. Until the Datafly collector captures it (#1514), store it on landing and send it on the conversion event as properties.sscid. Signal sends it with sscidmode=6, ShareASale’s first-party tracking mode.

Configure in Signal

Configuration Fields

Field	Required	Description
`merchant_id`	Yes	Your numeric ShareASale Merchant ID, shown in the top-left of your ShareASale (Awin) merchant dashboard. Sent as the merchantID parameter on every conversion.

Management UI Setup

Go to Integrations > Add Integration > ShareASale.
Choose a preset: Default (default), Retail (ecommerce), Lead Generation (lead_gen).
Fill in the fields above and click Save.

Request format

A purchase with product-level tracking (Retail preset):

GET https://www.shareasale.com/sale.cfm?amount=259.99&couponcode=SAVE10&currency=GBP&merchantID=12345&newcustomer=1&pricelist=120.00%2C19.99&quantitylist=2%2C1&skulist=SKU_1%2CSKU_2&sscid=a1b2c3_sscid&sscidmode=6&tracking=ORD-1001&transtype=sale&v=datafly1.0

amount should be the order subtotal after discounts and before tax and shipping; Signal sends the event value as it arrives (#1383).

Event Mapping

Signal event	Vendor event	Presets
`purchase`	`sale`	Default, Retail
`generate_lead`	`lead`	Default, Lead Generation
`sign_up`	`lead`	Lead Generation

Identity

ShareASale attributes on the sscid click reference, or on an exclusive coupon code. Conversions with neither are not sent. No personal data is sent.

ShareASale documents no consent parameter. Affiliate conversions are not held back for marketing consent: the affiliate who referred the visitor is paid through them (product decision, #1219). Operators whose legal advice differs can set the pipeline’s affiliate_click_ids_require_consent, or assign a consent category to the integration.

Troubleshooting

Problem	Solution
Sales not credited	Check the conversion carries the `sscid` from the affiliate landing URL.
Product commissions not applied	Use the Retail preset, which sends `skulist`, `pricelist` and `quantitylist` from `items[]`.

Blueprint

The ShareASale blueprint version is 0.8.0. It was last reviewed against the vendor’s documentation on 2026-09-23.