TradeTracker

Datafly Signal registers affiliate conversions with TradeTracker server-to-server. Instead of the browser-side TradeTracker conversion pixel, Signal fires the conversion from your own infrastructure when a sale or lead happens, so it is not affected by ad blockers, browser tracking prevention, or a user closing the confirmation page early.

Prerequisites

Before configuring TradeTracker in Signal you need an active TradeTracker advertiser (merchant) account with a live campaign.

Configure in Signal

Configuration Fields

Management UI Setup

1. Go to Integrations > Add Integration > TradeTracker.
2. Choose the Retail preset (page views plus sale and lead conversions).
3. Enter your campaign_id and product_id.
4. Select the consent category that applies (typically advertising / marketing).
5. Click Save.

API Endpoint

Signal sends each conversion as an HTTP GET with all fields on the query string (there is no request body). Sale and lead conversions use different hosts:

GET https://ts.tradetracker.net/?cid={campaign_id}&pid={product_id}&tid=...&tam=...&currency=...&data=...   # sales
GET https://tl.tradetracker.net/?cid={campaign_id}&pid={product_id}&tid=...&data=...                        # leads

A successful conversion returns HTTP 200 (a 1×1 tracking response).

Identity Signals

TradeTracker attributes a conversion to the referring publisher using the click reference captured at landing time. Signal sends it on every conversion automatically.

How to send user data

The click reference is captured automatically — no code is required for attribution. To add the optional hashed e-mail match key, call datafly.identify() when the user is known:

datafly.identify("user-123", {
  email: "jane.doe@example.com"
});

Signal normalises and hashes the e-mail before sending it to TradeTracker.

Event Mapping

Retail preset

To customise, edit the integration’s Field Mappings in the Management UI.

Example: sale conversion

Datafly.js call:

datafly.track("Order Completed", {
  order_id: "ORD-1001",
  revenue: 129.99,
  currency: "EUR",
  quantity: 3
});

Resulting request to TradeTracker:

GET https://ts.tradetracker.net/?cid=12345&pid=1&ttEventName=sales&tid=ORD-1001&tam=129.99&currency=EUR&qty=3&descrMerchant=ORD-1001&data=<click_reference>&eml=<sha256_email>

cid and pid come from your integration config; tid, tam, currency, and qty come from the event; data is the captured click reference; eml is present only when the user has been identified.

Example: lead conversion

Datafly.js call:

datafly.track("Lead Generated", {
  lead_id: "LEAD-77",
  value: 5.00,
  currency: "EUR"
});

This reports to the lead host:

GET https://tl.tradetracker.net/?cid=12345&pid=1&ttEventName=lead&tid=LEAD-77&tam=5.00&currency=EUR&descrMerchant=LEAD-77&data=<click_reference>

Testing

1. Click through one of your own affiliate links so TradeTracker sets the TT2_<campaignID> cookie / landing-page click reference.
2. Complete a test order (or lead) so Signal fires the conversion.
3. In the TradeTracker advertiser interface, open Transactions / conversion reporting and confirm the conversion appears with your tid (transaction ID) and the correct amount and currency.
4. Confirm the conversion is attributed to a publisher (not shown as direct / unattributed) — this verifies the click reference was captured and sent in data.

Troubleshooting