Criteo Events

Send conversion and engagement events to Criteo via the Events API for retargeting, audience optimisation, and performance attribution.

Configuration

Field	Type	Required	Description
`partner_id`	string	Yes	Your Criteo Partner ID (also called Account ID). Found in Criteo Management Center under Account Settings.
`api_key`	secret	Yes	Criteo API key with Events API permissions. Generate in the Criteo developer portal under API Access.
`caller_id`	string	Yes	Unique identifier for this server-side integration instance. Used by Criteo for troubleshooting and rate limiting.

Quick Setup

Navigate to Integrations in the sidebar.
Open the Integration Library tab.
Find Criteo Events or filter by Advertising.
Click Install, select a variant if available, and fill in the required fields.
Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/criteo/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Criteo Events",
    "variant": "default",
    "config": {
      "partner_id": "12345",
      "api_key": "abc123def456...",
      "caller_id": "caller-abc-123"
    },
    "delivery_mode": "server_side"
  }'

Variants

Criteo Events is available in multiple pre-configured variants to match your industry:

Variant	Description
Default	Standard Criteo Events API configuration for general retargeting and conversion tracking.
Retail	E-commerce focused with product-level events for Criteo Dynamic Retargeting and Criteo Retail Media campaigns.
Travel	Travel and hospitality focused with search, booking, and listing view events for Criteo Travel solutions.

Each variant provides a tuned default configuration. You can customise any setting after installation.

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to the Criteo API. No client-side scripts are loaded for this integration.

Visit Criteo Events documentation for full API documentation and credential setup instructions.

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