Mixpanel

Server-side event and profile delivery to Mixpanel via the Ingestion API for product analytics and user segmentation.

Configuration

Field	Type	Required	Description
`project_token`	string	Yes	Your Mixpanel project token. Found in Project Settings > Access Keys > Project Token.
`api_secret`	secret	Yes	Your Mixpanel project API secret for server-side authentication. Found in Project Settings > Access Keys.
`eu_data_residency`	boolean	No	Enable to send data to Mixpanel’s EU data center (api-eu.mixpanel.com). Required for projects configured with EU data residency.

Quick Setup

Navigate to Integrations in the sidebar.
Open the Integration Library tab.
Find Mixpanel or filter by Analytics.
Click Install, select a variant if available, and fill in the required fields.
Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/mixpanel/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Mixpanel",
    "variant": "default",
    "config": {
      "project_token": "abc123def456789",
      "api_secret": "your_api_secret"
    },
    "delivery_mode": "server_side"
  }'

Variants

Mixpanel is available in multiple pre-configured variants to match your industry:

Variant	Description
Default	Standard Mixpanel server-side event and profile delivery with identity management and property mapping.
Retail & Ecommerce	Ecommerce-optimized configuration with purchase event mapping, revenue properties, and product catalog integration.

Each variant provides a tuned default configuration. You can customise any setting after installation.

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to the Mixpanel API. No client-side scripts are loaded for this integration.

Visit Mixpanel documentation for full API documentation and credential setup instructions.

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