The Trade Desk Offline Conversions

Upload offline conversion data to The Trade Desk for attributing in-store purchases, call centre conversions, and other offline activities to programmatic campaigns.

⚠️

This integration is currently in beta. Configuration and behaviour may change.

Configuration

Field	Type	Required	Description
`advertiser_id`	string	Yes	Your TTD Advertiser ID. Found in The Trade Desk platform under Advertiser Settings.
`merchant_id`	string	Yes	Merchant ID for offline conversion attribution. Links offline data to your product catalog.
`offline_data_provider_id`	string	Yes	The offline data provider ID assigned by The Trade Desk for your offline data integration.

Quick Setup

Navigate to Integrations in the sidebar.
Open the Integration Library tab.
Find The Trade Desk Offline Conversions or filter by Advertising.
Click Install, select a variant if available, and fill in the required fields.
Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/the_trade_desk_offline/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "The Trade Desk Offline Conversions",
    "variant": "default",
    "config": {
      "advertiser_id": "abcde12",
      "merchant_id": "merch_abc123",
      "offline_data_provider_id": "provider_xyz789"
    },
    "delivery_mode": "server_side"
  }'

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to The Trade Desk Offline Conversions API. No client-side scripts are loaded for this integration.

Visit The Trade Desk Offline Conversions documentation for full API documentation and credential setup instructions.

The Trade Desk First-Party Advertiser Data VideoAmp