Rakuten Conversions
Datafly Signal sends affiliate sales to Rakuten Advertising’s /ep conversion pixel (track.linksynergy.com) server to server, with the publisher’s ranSiteID and the basket as Rakuten’s pipe-delimited lists.
Prerequisites
Find your merchant ID
Your Rakuten Advertising merchant ID (MID) is in your account details or from your Rakuten account manager.
Keep the ranSiteID parameter
Rakuten’s publisher links append ranSiteID (and ranMID, ranEAID) to your landing URL. The sale is credited by ranSiteID, sent as tr.
The Datafly collector does not capture ranSiteID yet (#1260). Until it does, supply it through an ID provider as rakuten_site_id, and the landing time (yyyymmdd_hhmm GMT) as rakuten_land. Sales without a ranSiteID are not sent.
Configure in Signal
Configuration Fields
| Field | Required | Description |
|---|---|---|
advertiser_id | No | Not used by the /ep conversion pixel. Kept for existing installs. |
api_key | No | Not used by the /ep conversion pixel. Kept for existing installs. |
mid | Yes | Your Rakuten Advertising merchant ID (MID), sent as mid on every conversion. |
access_token | No | Not used by the /ep conversion pixel, which takes no credential. Kept for existing installs. |
Management UI Setup
- Go to Integrations > Add Integration > Rakuten Conversions.
- Choose a preset: Default (
default), Retail (ecommerce), Travel (travel). - Fill in the fields above and click Save.
Request format
GET https://track.linksynergy.com/ep?mid=44556&ord=ORD-1001&tr=TnL5HPStwNw-xyz123&land=20260922_0915&date=20260922_1013&cur=GBP&skulist=SKU_1%7CSKU_2&qlist=2%7C1&amtlist=24000%7C1999&namelist=Parka%7CGloves&coupon=SAVE10&custid=crm-user-9amtlist is price x quantity per line in minor units (x100), except for zero-decimal currencies such as JPY. A sale without items[] is dead-lettered, because Rakuten needs the basket lists.
Event Mapping
| Signal event | Vendor event | Presets |
|---|---|---|
purchase | sale | Default, Retail, Travel |
booking_completed | sale | Travel |
Identity
Attribution is by tr (the ranSiteID). custid is your user ID. No email, phone, name, IP address or user agent is sent.
Consent
Affiliate conversions are not gated on marketing consent by default: Rakuten is in Signal’s attribution category, which the advertising consent default does not cover. Assign a consent category to the integration if your policy requires one. Rakuten documents no consent parameter.
Blueprint
The Rakuten Conversions blueprint version is 0.5.0. It was last reviewed against the vendor’s documentation on 2026-09-23.