Adobe Identity Service (ECID)

Signal syncs your customers’ IDs to the Adobe Experience Cloud ID service (the ECID service) from the server, using Adobe’s documented direct integration: a GET to dpm.demdex.net/id with d_-prefixed query parameters.

⚠️

Nothing is sent until you configure at least one integration code (see below). Validate against a non-production Adobe org before going live.

Why route Adobe Identity Service through Datafly Signal

Customer IDs reach Adobe even when the browser blocks the ID service. Signal sends the sync from your own server whenever a visitor identifies, logs in or signs up.
The e-mail address is hashed inside your infrastructure. Signal trims and lower-cases it and sends the SHA-256 digest, the format Adobe’s hashing support documents; the raw address never leaves your deployment.
One consent decision governs every destination.

Prerequisites

Your IMS Organization ID (1234567890ABCDEF@AdobeOrg, Adobe Admin Console > Settings).
One or both of these data sources, set up in Audience Manager / the Experience Cloud (Data Sources), with their integration codes:
- a hashed e-mail data source (the digests Signal sends are SHA-256 of the trimmed, lower-cased address);
- a CRM / login ID data source (Signal sends its user ID).

Configuration fields

Field	Required	Description
`org_id`	Yes	IMS Organization ID, sent as `d_orgid`.
`email_integration_code`	No	Integration code of your hashed e-mail data source. When set, identified visitors are synced as `d_cid_ic=<code>%01<sha256 e-mail>%01<auth state>`.
`crm_integration_code`	No	Integration code of your CRM ID data source. When set, identified visitors are synced as `d_cid_ic=<code>%01<user ID>%011`.
`dcs_region`	No	Data collection region ID, sent as `dcs_region`. Leave blank to let the service choose.

API endpoint

GET https://dpm.demdex.net/id?d_orgid={org_id}&d_ver=2
      &d_mid={ECID}
      &d_cid_ic=email_sha256%01{sha256 of the e-mail}%011
      &d_cid_ic=crm_id%01{user ID}%011
      &dcs_region={region}

The %01 separator is the control character Adobe documents between the integration code, the ID and the authentication state (0 unknown, 1 authenticated, 2 logged out). Signal sends state 1 when the visitor has a user ID, otherwise 0. Sources: direct integration and SHA-256 hashing support (both read 2026-09-22).

Event mapping

Datafly event	Sent	Parameters
`identify`, `login`, `sign_up`	Yes	`d_mid` (the visitor’s ECID, when Signal holds one), `d_cid_ic` (one per configured integration code), `dcs_region`
anything else	No

No other personal data is sent: names and phone numbers are not ID-service parameters.

Default consent category: analytics. Add advertising if your Adobe ID syncs feed audience activation.

Troubleshooting

Symptom	Cause	Fix
No requests at all	No integration code configured	Set `email_integration_code` and/or `crm_integration_code`.
IDs do not appear against the data source	Wrong integration code, or the data source is not set up for hashed IDs	Check the code in Data Sources; the e-mail source must expect SHA-256.

Blueprint

Blueprint version 0.6.0 (not yet tested against a live Adobe org). One General preset.