VideoAmp

Datafly Signal sends purchase and lead conversions with hashed email and phone, IP address and user agent to VideoAmp for cross-platform (linear TV, CTV and digital) outcome measurement.

⚠️

VideoAmp publishes no conversions API reference, and the endpoint this integration uses (api.videoamp.com/v1/conversions) is unverified. Confirm the delivery surface with VideoAmp before enabling it (#1517).

Prerequisites

Get your credentials from VideoAmp

VideoAmp provisions API access on request: ask for the API token and advertiser ID, and confirm the conversions endpoint.

Configure in Signal

Configuration Fields

Field	Required	Description
`api_token`	Yes	VideoAmp conversions API token.
`advertiser_id`	Yes	Your VideoAmp advertiser identifier.

Management UI Setup

Go to Integrations > Add Integration > VideoAmp.
Choose a preset: Default (default), Retail (ecommerce).
Fill in the fields above and click Save.

Request format

A purchase:

POST https://api.videoamp.com/v1/conversions
{"advertiser_id":"adv-9","currency":"GBP","email":"86e0b9e56c17cc4d12387e1949b85053fbe73bc3ce5a1188713a9d300cc6133d","event":"conversion","external_id":"df_anon_t3","phone":"9e1919ad78a34fd67a84bfbcf2fea14074065517bea32e92924771c3f92e5462","transaction_id":"ORD-1001","value":259.99}

Event Mapping

Signal event	Vendor event	Presets
`purchase`	`conversion`	Default, Retail
`generate_lead`	`lead`	Default

Identity

Email and phone are SHA-256 hashed (email normalised, phone in E.164 first); external_id is the Signal anonymous ID; IP and user agent are sent. No plaintext personal data is sent.

Assign a consent category to the integration in Signal to gate delivery.

Troubleshooting

Problem	Solution
Requests fail	The endpoint is unverified (#1517); confirm it with VideoAmp.

Blueprint

The VideoAmp blueprint version is 0.5.0. It was last reviewed against the vendor’s documentation on 2026-09-23.