StackAdapt
Datafly Signal delivers conversion events to StackAdapt server-to-server for programmatic campaign attribution, audience targeting, and multi-channel performance measurement.
This blueprint is currently in alpha.
Prerequisites
Before configuring StackAdapt in Signal, you need:
- A StackAdapt advertiser account
- An API token generated from the StackAdapt platform
- Your Advertiser ID
Get your StackAdapt credentials
- Sign in to StackAdapt.
- Go to Settings → API and generate a new API token.
- Your Advertiser ID is shown on the account settings page.
See StackAdapt’s engineering resources for additional reference.
Configure the integration in Signal
- In the Management UI, go to Integrations → Add Integration.
- Select StackAdapt from the catalogue.
- Give the integration a name (for your reference).
- Fill in the required fields:
| Field | Required | Description |
|---|---|---|
api_token | Yes | StackAdapt API token. |
advertiser_id | Yes | StackAdapt advertiser ID. |
- Choose which pipeline(s) this integration should run on.
- Select consent categories (defaults to marketing).
- Click Save.
Event mapping
| Signal event | StackAdapt event |
|---|---|
page | page_view |
Product Viewed | view_content |
Product Added | add_to_cart |
Order Completed | purchase |
To customise, edit the integration’s Field Mappings.
Identity
Signal sends the following identity signals to StackAdapt, subject to consent and availability:
| Capability | Notes |
|---|---|
| Hashed email | SHA-256 (lowercase, trimmed) |
| Client IP / User-Agent | Forwarded from the original request |
Consent
This integration is gated on the marketing canonical consent category.
Verify it’s working
- In the Management UI, open Pipelines → your pipeline → Live Events and trigger a test event.
- The event appears in the live feed; inspect the payload sent to StackAdapt.
- Check the StackAdapt dashboard for conversion attribution.
Troubleshooting
401 Unauthorized.
Regenerate the API token in StackAdapt and update the integration.