Magellan AI
Datafly Signal sends page views and conversions to Magellan AI (mgln.ai) server to server, so Magellan can credit conversions to the podcast ads the household heard.
How Magellan matches
Magellan matches a site visit to podcast downloads by the visitor’s IP address and user agent. A browser pixel carries both itself; a server request does not, so Signal sends the visitor’s IP as X-Forwarded-For and the user agent as User-Agent. Magellan documents no other field for them. Events without both are not sent. No email or other contact data is sent.
Prerequisites
Get your pixel token
Copy the token from your Magellan pixel snippet, or ask measurement@magellan.ai.
Configure in Signal
Configuration Fields
| Field | Required | Description |
|---|---|---|
api_key | Yes | Your Magellan AI pixel token (the token in your Magellan pixel snippet, or ask measurement@magellan.ai). Sent as token in each event. |
Management UI Setup
- Go to Integrations > Add Integration > Magellan AI.
- Choose a preset: Default (
default), Retail (ecommerce), Lead Generation (lead_gen), B2B / SaaS (saas), Insurance (insurance). - Fill in the fields above and click Save.
Request format
A purchase:
POST https://mgln.ai/purchase
X-Forwarded-For: 203.0.113.9
User-Agent: Mozilla/5.0 (...)
{"token":"<pixel token>","referrer":"https://www.example.com/","userId":"crm-user-9","value":259.99,"currency":"GBP","id":"ORD-1001",
"discountCode":"SAVE10","isNewCustomer":true,
"lineItems":[{"productId":"SKU_1","productName":"Parka","productType":"Jackets","productVendor":"NorthEdge","variantName":"Red","value":120,"quantity":2}]}Each event goes to its own path: view, identify, product, add_to_cart, checkout, code, lead, purchase.
Event Mapping
| Signal event | Vendor event | Presets |
|---|---|---|
page | view | Default, Retail, Lead Generation, B2B / SaaS, Insurance |
identify | identify | Default, Retail, Lead Generation, B2B / SaaS, Insurance |
view_item | product | Default, Retail |
add_to_cart | add_to_cart | Default, Retail |
begin_checkout | checkout | Default, Retail |
purchase | purchase | Default, Retail, Insurance |
generate_lead | lead | Default, Lead Generation |
coupon_applied | code | Default, Retail |
sign_up | lead | Lead Generation, B2B / SaaS |
trial_started | lead | B2B / SaaS |
subscription_started | purchase | B2B / SaaS |
quote_completed | lead | Insurance |
policy_purchased | purchase | Insurance |
Consent
Magellan’s own pixel suppresses events under a US GPP opt-out. Signal gates on the consent category you assign to the integration.
Blueprint
The Magellan AI blueprint version is 0.5.0. It was last reviewed against the vendor’s documentation on 2026-09-23.