Microsoft Clarity
Server-side custom event delivery to Microsoft Clarity via the Clarity Data Export API. Complements Clarity’s session replay and heatmap features with server-side event context.
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Status: alpha. The Microsoft Clarity integration is catalogued but ships without a pre-built preset. Verify that Clarity Data Export API access is available on your Clarity plan tier before configuring in production.
Prerequisites
- A Microsoft Clarity project. Free tier is fine for basic analytics but Data Export API access may require a paid tier — confirm with your Clarity account representative.
- The Project ID of the Clarity project. Find it in the Clarity dashboard under Settings > Setup > Install tracking code.
- A Data Export API token. Generate under Settings > Data Export in the Clarity dashboard.
Configuration fields
| Field | Required | Notes |
|---|---|---|
project_id | Yes | Clarity project ID. |
api_token | Yes | Data Export API token (kept secret). |
Next steps
- Clarity is primarily a session-replay and heatmap tool; server-side events are used to enrich sessions with context Clarity cannot observe directly (e.g. post-transaction revenue).
- For server-side delivery of the full event stream, prefer a dedicated analytics destination like Amplitude, Mixpanel, or Matomo.