Xandr

⚠️

Deprecated. Microsoft retired Xandr Invest on 28 February 2026. This integration is hidden from new installs; an integration already installed on it keeps its revision and keeps delivering. Nothing is removed.

Retired. Microsoft retired Xandr Invest (Microsoft Invest DSP), which owns conversion pixels, on 28 February 2026. This integration cannot deliver and should not be installed. It is kept for reference (#1455).

Configure in Signal

Configuration Fields

Field	Required	Description
`pixel_id`	Yes	The Xandr conversion pixel ID (the id parameter of the exported server-side pixel URL). Xandr Invest was retired by Microsoft on 28 February 2026.

Management UI Setup

Go to Integrations > Add Integration > Xandr.
Choose a preset: Default (default), Retail (ecommerce).
Fill in the fields above and click Save.

Request format

GET https://secure.adnxs.com/sspx?id=25619&order_id=ORD-1001&sspdata=ams1AAAAAAAAkQC8rFPull3JKKU9tUKckv1Oj1WFMAAAAAGULAAA3AAAAUQIAAD4AAA.&value=259.99

The server-side pixel took id (pixel ID), order_id (up to 36 characters), value (number) and sspdata, the auction token from the ${SSP_DATA} landing macro, which Microsoft asked to be the last parameter.

Event Mapping

Signal event	Vendor event	Presets
`purchase`	`purchase`	Default, Retail

Signal forwards properties the preset does not map unless the integration’s strict output contract is on. Turn on strict_output_contract for this integration so only the documented fields are sent.

Identity

Attribution was by the sspdata auction token only.

Advertising destination; requires marketing consent by default.

Blueprint

The Xandr blueprint version is 0.6.0. It was last reviewed against the vendor’s documentation on 2026-09-22.