Yahoo Pixel API

Send conversion events to Yahoo via the Pixel API for campaign attribution, audience measurement, and ad delivery optimisation across Yahoo DSP and native advertising.

Configuration

FieldTypeRequiredDescription
pixel_idstringYesYour Yahoo tracking pixel ID. Found in the Yahoo DSP console under Pixels > Manage.
api_keysecretYesAPI key for authenticating server-side event delivery. Generate in the Yahoo DSP console under Settings > API Access.
dot_tag_idstringYesYour Yahoo Dot Tag ID for conversion attribution. Found in the Yahoo DSP console under Measurement > Tags.

Quick Setup

  1. Navigate to Integrations in the sidebar.
  2. Open the Integration Library tab.
  3. Find Yahoo Pixel API or filter by Advertising.
  4. Click Install, select a variant if available, and fill in the required fields.
  5. Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/yahoo_pixel/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Yahoo Pixel API",
    "variant": "default",
    "config": {
      "pixel_id": "yahoo-px-12345",
      "api_key": "ak_yahoo_abc123...",
      "dot_tag_id": "dt-yahoo-67890"
    },
    "delivery_mode": "server_side"
  }'

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to the Yahoo Pixel API. No client-side scripts are loaded for this integration.

Visit Yahoo Pixel API documentation for full API documentation and credential setup instructions.