Merkle

Send conversion events to Merkle (Dentsu) for people-based marketing attribution, identity resolution, and cross-channel performance measurement.

Configuration

FieldTypeRequiredDescription
client_idstringYesYour Merkle client ID. Provided by your Merkle account manager.
api_keysecretYesAPI key for authenticating server-side event delivery. Provided by your Merkle account manager.

Quick Setup

  1. Navigate to Integrations in the sidebar.
  2. Open the Integration Library tab.
  3. Find Merkle or filter by Advertising.
  4. Click Install, select a variant if available, and fill in the required fields.
  5. Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/merkle/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Merkle",
    "variant": "default",
    "config": {
      "client_id": "merkle-client-12345",
      "api_key": "ak_merkle_abc123..."
    },
    "delivery_mode": "server_side"
  }'

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to the Merkle API. No client-side scripts are loaded for this integration.

Visit Merkle documentation for full API documentation and credential setup instructions.