Movable Ink Customer Data

Movable Ink’s customer data API for syncing user profiles and behavioural data feeds to power personalised content generation.

Prerequisites

Complete these steps in Movable Ink before configuring Signal.

Configuration

Signal Setup

Quick Setup

1. Navigate to Integrations in the sidebar.
2. Open the Integration Library tab.
3. Find Movable Ink Customer Data or filter by CDP.
4. Click Install, and fill in the required fields with the credentials gathered above.
5. Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/movable_ink_customer_data/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Movable Ink Customer Data",
    "variant": "default",
    "config": {
      "api_key": "mi_xxxxxxxxxxxxxxxxxxxx",
      "company_id": "12345",
      "feed_id": "feed-12345"
    },
    "delivery_mode": "server_side"
  }'

Event Mapping

Signal events are mapped to Movable Ink Customer Data API calls as follows:

Unlike the Movable Ink behavioural tracking integration, the Customer Data integration focuses on maintaining rich customer profiles that power content personalisation across channels.

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to the Movable Ink Customer Data API. No client-side scripts are loaded for this integration.

Testing

1. After installing the integration, trigger a test identify event with user traits from your website or via the Signal event API.
2. In Movable Ink, navigate to Customer Data and select your feed. Verify that the customer record was created or updated.
3. Check that customer attributes match the traits sent in the identify event.
4. In Signal, check the Live Events view to confirm the event was delivered with a 200 response status.

Troubleshooting