Movable Ink

AI-powered content personalisation platform for generating dynamic, individualised creative across email, web, and mobile channels.

⚠️

This integration is currently in beta. Configuration and behaviour may change.

Prerequisites

Complete these steps in Movable Ink before configuring Signal.

Access your Movable Ink account

Find your Company ID

Your Company ID is displayed in Account Settings or can be obtained from your Movable Ink representative. This identifies your organisation within the Movable Ink platform.

Locate your API key

Navigate to Settings > Integrations in the Movable Ink dashboard. Find or generate an API key for behavioural event tracking. Copy the key for use in Signal.

Find your Pixel ID

Navigate to Tracking Setup in the Movable Ink dashboard. Locate the Pixel ID assigned to your tracking implementation. This is used for event attribution and linking behavioural data to content personalisation.

Configuration

Field	Type	Required	Description
`api_key`	secret	Yes	Your Movable Ink API key for behavioural event tracking. Found in Settings > Integrations.
`company_id`	string	Yes	Your Movable Ink company identifier. Found in Account Settings.
`pixel_id`	string	Yes	The Movable Ink pixel ID for event attribution. Found in Tracking Setup.

Signal Setup

Quick Setup

Navigate to Integrations in the sidebar.
Open the Integration Library tab.
Find Movable Ink or filter by CDP.
Click Install, and fill in the required fields with the credentials gathered above.
Click Install Integration to create the integration with a ready-to-use default configuration.

API Setup

curl -X POST http://localhost:8084/v1/admin/integration-catalog/movable_ink/install \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Movable Ink",
    "variant": "default",
    "config": {
      "api_key": "mi_xxxxxxxxxxxxxxxxxxxx",
      "company_id": "12345",
      "pixel_id": "px-12345"
    },
    "delivery_mode": "server_side"
  }'

Event Mapping

Signal events are mapped to Movable Ink API calls as follows:

Signal Event	Movable Ink Concept	Notes
`page`	Page view event	URL, title, and referrer sent for content personalisation context
`track`	Behavioural event	Event name and properties forwarded for dynamic creative decisioning
`identify`	User identification	Email and traits linked to the pixel ID for cross-channel recognition
`track` (purchase)	Conversion event	Purchase data sent for ROI attribution and product recommendation models

Movable Ink uses behavioural data to power real-time content personalisation in emails and other channels. The more behavioural data you send, the more personalised the content becomes.

Delivery

Events are delivered server-side from your Datafly Signal infrastructure directly to the Movable Ink API. No client-side scripts are loaded for this integration.

Testing

After installing the integration, trigger a test event from your website or via the Signal event API.
In Movable Ink, check the Analytics or Event Activity section to verify events are being received.
Verify that the behavioural data is being associated with the correct pixel ID.
In Signal, check the Live Events view to confirm the event was delivered with a 200 response status.

Troubleshooting

Symptom	Possible Cause	Resolution
`401 Unauthorized`	Invalid API key	Verify the API key in Movable Ink Settings > Integrations and update the integration config
`400 Bad Request`	Incorrect company ID or pixel ID	Verify both values in the Movable Ink dashboard or with your Movable Ink representative
Events not influencing content	Missing user identifier	Ensure events include an email or user ID to link behavioural data to content personalisation
No data in analytics	Processing delay	Movable Ink may take time to process events. Wait a few minutes and check again

Visit Movable Ink documentation for full API reference and tracking setup details.

Lytics Movable Ink Customer Data